In this special episode, I sit down for a candid conversation with Prath Reddy, Percent's President and our first hire, to discuss how we've navigated major market shifts since founding the company. From COVID-19 to rapid Fed rate hikes, we explore how being nimble helped us turn crisis into opportunity, share an inside look at building a private credit platform, and discuss what excites us about the future of embedded finance.

In this episode, I’m diving into how Percent helped one of our borrowers reduce their cost of capital by over 400 basis points while accessing $7 million in debt financing. I’ll walk you through how our platform empowered this borrower to grow, how we brought retail investors alongside institutions in this deal, and why this success story matters for the future of private credit. Tune in to get an inside look at how we’re leveling the playing field for investors and borrowers alike.

In this debut episode of Founder Notes, I’m taking you behind the scenes of my journey to build Percent. I was tens of thousands in credit card debt when I decided to take the leap and create something new in the private credit space. In this episode, I talk about the lessons learned from that experience, my family’s influence on my entrepreneurial mindset, and why I believe in building in public. Get a first-hand look at the raw realities of founding a disruptive fintech platform.