Ahead of the ball for Q2

February 26, 2024

As February comes to a close, we are getting ahead of the ball and beginning to prepare the Q2 product roadmap. I appreciate all the time the various different individuals and teams spent with Gary the past few weeks to outline the key features they’d like to see implemented next. 

Looking back at Q1, it has been a fantastic quarter for the team as we shipped or are in the process of shipping out deposit interest and statements. Underpinning the rationale for prioritizing these specific features was the mandate we outlined for product and engineering in 2024 - focus on developing revenue generating or expense saving features.

In Q2, we’re going to focus on just the revenue generating side, with the emphasis on blended note management and increasing investor conversion. Managing blended notes have always been a huge pain point and if we can make it easier to launch, manage, and allocate into them, we can do more of them. The net result of that will be better diversification (and lower risk) for our investors along with higher fees since we can charge our management fees on top. For investor conversion, there are a number of incremental features we can ship that will reduce the friction today from getting an investor who’s signed up to ultimately make that first investment. Tactics like spotlighting new investor promotions and pushing them to invest in targeted blended notes with lower minimums will all help to lower their barrier to investing. 

We’ve done all the right things in Q1 from both a business perspective and a product perspective. What we do from here with these next set of features will help extend the lead we’ve built up this quarter