This is a blog dedicated to building in public, where founders can see what goes on behind the scenes at a venture-backed startup. Weekly internal team emails (on a delay) are juxtaposed against interviews and articles published in real-time.

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Timing the market

October 30, 2023

We launched our first ever institutional research report on Thursday, giving us additional credibility as we continue the push for institutional qualified purchaser investors. I recommend all of you give it a read through as the insights extracted from these interviews with a broad range of institutional investors (family offices, asset managers, and investment advisors) shed some light on where their interests lie.

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A sign of things to come

October 23, 2023

As we close in on the last few days of the month, we can now safely take a look back at just how much we've accomplished in this first month where we had all the pieces in place post-broker dealer and post-credit facility.  And what a month it's been. We're looking at over $[ ]M in net new AUM, the largest increase ever in the history of the firm.

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Relentless focus and ruthless prioritization

October 16, 2023

As we've begun to make preparations for 2024 planning, it's abundantly clear how far we've come compared to last year in terms of being able to accurately project out the growth of our business. At this time last year, we had just an inkling of an idea of how underwriters would use us and what they'd want to see when it comes to features and functionality.

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A three-pronged approach

October 10, 2023

With the credit facility ready to deploy and the accredited investor acquisition on sound footing, the final piece of the puzzle has been the institutional qualified purchasers who can anchor our growth. These are the family offices and investment advisors who can bring much more stable capital onto the platform, slotting right in between accredited investors and the credit facility when it comes to quantum/size of capital deployed and stickiness of capital. 

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Striking the right balance

October 2, 2023

Since the very beginning, we have tried to operate our marketplace like a stepladder - we found investors in order to get borrowers, then we found more borrowers so that we could find investors, and on and on it went. In good times, we can count on this stepladder to continue to grow our AUM. In more challenging times, whether during COVID or now as the economy is on the ropes, one side tends to outweigh the other.

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It's time to sell some software

September 25, 2023

Multi-market is coming to life. Starting this week, we're going to be able to fully launch a brand new market for the very first time, free from any of the past history, the past deals, and the past track record that we have built up ourselves over these past few years. We are nearing the point where our two distinct business lines are becoming ever more clear.

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Milestone after milestone

September 18, 2023

Another week, another milestone achievement. On Friday afternoon, we officially closed our credit facility with [ ], something that's been months in the making. We're taking a three-pronged approach to hitting our AUM target and there's nothing like a nice $[ ]M boost to help us get there faster. While it won't be immediate and there's a few rules we have to follow, the groundwork is there to start deploying their capital as early as next month. 

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The one constant is change

September 11, 2023

Companies are constantly maturing and evolving and often times things reach a point where the processes, policies, and practices that got them there need to be revamped to help them reach their next stage. Sometimes this stems from growth in the team's size, other times it's the result of fundamental changes in the business. Still, the theme above all else is a willingness and desire to adapt and change.

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Setting our sights abroad

September 5, 2023

As we get closer to the day when we have the multi-market software suite ready to launch, we've been putting in the work to ensure we find the right anchor client to go to market with first to help us get our legs underneath us. An anchor client like this should ideally meet certain criteria:

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Rest and recharge

August 28, 2023

As we head into Labor Day weekend and the last weekend of summer, I wanted to express how proud I am of each and every one of you for what we've accomplished not just this year but this summer alone. It's been an incredible few months and the pace at which we're getting things done (deals, releases, fixes, clients onboarded, investors acquired, and more) is at a level of which the company has never seen before.

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Hitting the ground running

August 21, 2023

We're not one to waste time, that's for sure. Fresh off our broker dealer approval, we managed to launch and close a new offering that simply wasn't possible before. Limited partnership (LP) interests in funds are the first of many new asset classes we can expand into, allowing our investors to become institutional investors in the truest sense of the word.

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At long last

August 14, 2023

Finally, two years after we first kicked off the discussion around becoming a broker dealer, we officially have our application approved. To say this was a journey is an understatement - the amount of times we had to explain what we do, outline how our business operates, answer the same questions again and again, and then re-explain all over to another group who needed the same explanation but worded differently, was an exercise in persistence like nothing we’ve ever seen before.

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Full speed ahead

August 7, 2023

Heading into our board meeting last week, there was cause for concern. AUM has been stagnant, we missed on our revenue targets as a result of the broker dealer delays, and software revenue still needs time to be realized. And yet the sentiment all throughout the meeting was one of optimism and momentum. There's an undertone of growth and opportunity that this company has not felt in years.

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The path to profitability

July 31, 2023

Another quarter is in the books heading into our Q2 board meeting this week and we have a lot to be proud of despite the headwinds facing the business, from delays in broker dealer approval to challenges with getting more institutional capital on board. Despite all this, we managed to top revenue forecasts after backing out the broker dealer servicing fees. The acceleration from here, though, becomes all the more challenging.

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The family office connection

July 24, 2023

Before this year, we had focused most of our efforts on acquiring accredited investors as we had a strategy that had proven itself effective through digital ad campaigns and other means to get them on board. As we had seen in the past though, in times of market volatility, accredited investors become more fearful and they tend to invest less or pull out altogether.

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