It's time to sell some software

September 25, 2023

Multi-market is coming to life. Starting this week, we're going to be able to fully launch a brand new market for the very first time, free from any of the past history, the past deals, and the past track record that we have built up ourselves over these past few years. 

We are nearing the point where our two distinct business lines are becoming ever more clear. Our marketplace (that is soon to become an exchange when we launch secondaries) is our core business and the one that is going to continue to thrive as we bring on board more underwriters, borrowers, and investors. This will be the line of business that gets us to profitability. The software business is brand new but we never had the opportunity to truly showcase its capabilities on a standalone basis until now. As we begin to go out to market to sell this suite of services, we'll have the ability to demonstrate exactly how it works, whitelabeled and all. So much of sales comes down to a prospective client being able to visualize themselves using the product and this is the first big step we're taking to making that a reality.

With this strong push to get multi-market out the door, we can now refocus our efforts back to enhancements on the core platform, recognizing that anything we build will be valuable for the pure play software business since these clients will get the same features as well. To that end, I encourage all of you to take the time to look at our roadmap and have a say in voting for what we build next. 

This quarter and this month have been remarkable in what we've been able to accomplish. Now it's time to go sell some software.