Days to invest

May 6, 2024

Over the past two quarters as we've set out on a path to optimize investor acquisition, we've had to evaluate and improve every single step in the onboarding and retention process. The outcome KPI that we measure ourselves against is how long it takes for an investor to go from sign up to investment and that has improved from well over 3 weeks to under 2 weeks in just two quarters, a monumental achievement. 

Comparing this January through May of 2023 and 2024 you can see how the days to invest has bunched up closer to the front than ever before.

2024

2023

How we got there is an exercise is incremental improvement as it's never any one thing that will do the trick. We've expanded deal marketing to a wider group to include sign ups and not just existing investors. We've created more content than ever to educate on private credit which we can circulate through emails and our blog which gets picked up in search. We've tested UX changes in the emails to make better calls to action related to deals that led to 3X the click throughs. We've developed scripts for calls to give investors a more high touch experience through one on one outreach. We've refined our messaging to be more consistent and funneled them through our nurture campaigns. We needed all of these and then some to work in tandem in order to pull this off and it will continue to pay dividends for us over time as there's even more we can do here.

A potential investor has every reason to not invest when there's so many other options out there, it's on us to convince them with everything we have in our toolkit to be able to do so and we've proven to be so adept at doing that this year. This metric is just one of many we're striving to be better at this year and we can't stop this level of optimization