Doing the little things right

March 11, 2024

In striking the balance between supply and demand, we've done a remarkable job recently at growing our accredited investor base, even in light of the latest defaults and workouts. We're coming in over $[ ]M ahead of our initial plan for accredited investors as of February and that's a testament to all of the efforts from marketing and IR/Syndication to not just acquire new investors but nurture existing and convert sign ups that never funded their accounts. This is also coupled with both investment product and platform feature enhancements that help ease them into the process. It's a full lifecycle that we need to manage and maintain and it's paying real dividends right now.

Digging into the details, we're going beyond just acquiring and converting, we're also retaining, as the number of investors participating in deals each month that was averaging in the 400s and 500s per month is now squarely in the 900s, with February even breaking 1,000 investors participating in our offerings. These investors are also putting more money to work, with their first month averaging over $[ ]K in February compared to just $[ ]K a year ago. All of this is happening while we have more new investors than ever before. Breaking this all down, this means we're getting more investors but spending less to acquire them, and they're investing more both at the start and throughout their journey with us. 

To achieve this level of sustained growth is not any one thing in particular, it's a team effort across all fronts to dig into the details and do all the little things right. Keep it up, we're making magic happen with this critical investor base for 2024