In this episode, I’m pulling back the curtain on Percent’s chaotic origin story—from having investors lined up with zero borrowers to closing our first deal for a few hundred thousand dollars we now laugh about. I share the unglamorous truth about playing the two-sided confidence game every marketplace founder knows, why we chose to be exponentially better rather than revolutionary, and the critical lessons about flexibility that saved our company. This is the real story of how we built Percent, scramble and all.
