October 30, 2023

We launched our first ever institutional research report on Thursday, giving us additional credibility as we continue the push for institutional qualified purchaser investors. I recommend all of you give it a read through as the insights extracted from these interviews with a broad range of institutional investors (family offices, asset managers, and investment advisors) shed some light on where their interests lie.

October 23, 2023

As we close in on the last few days of the month, we can now safely take a look back at just how much we've accomplished in this first month where we had all the pieces in place post-broker dealer and post-credit facility.  And what a month it's been. We're looking at over $[ ]M in net new AUM, the largest increase ever in the history of the firm.

October 16, 2023

As we've begun to make preparations for 2024 planning, it's abundantly clear how far we've come compared to last year in terms of being able to accurately project out the growth of our business. At this time last year, we had just an inkling of an idea of how underwriters would use us and what they'd want to see when it comes to features and functionality.

October 10, 2023

With the credit facility ready to deploy and the accredited investor acquisition on sound footing, the final piece of the puzzle has been the institutional qualified purchasers who can anchor our growth. These are the family offices and investment advisors who can bring much more stable capital onto the platform, slotting right in between accredited investors and the credit facility when it comes to quantum/size of capital deployed and stickiness of capital. 

October 3, 2025

by Kriste An from businesstoday

In the ever-evolving world of finance, few industries remain as traditional as private credit. Yet, one executive is looking to change that by applying innovative technology to streamline processes that have long been manual and inefficient. Nelson Chu is the Founder and CEO of Percent, a private credit marketplace that is transforming how investments are sourced, structured, and managed.

October 2, 2023

Since the very beginning, we have tried to operate our marketplace like a stepladder - we found investors in order to get borrowers, then we found more borrowers so that we could find investors, and on and on it went. In good times, we can count on this stepladder to continue to grow our AUM. In more challenging times, whether during COVID or now as the economy is on the ropes, one side tends to outweigh the other.

September 25, 2023

Multi-market is coming to life. Starting this week, we're going to be able to fully launch a brand new market for the very first time, free from any of the past history, the past deals, and the past track record that we have built up ourselves over these past few years. We are nearing the point where our two distinct business lines are becoming ever more clear.

September 18, 2023

Another week, another milestone achievement. On Friday afternoon, we officially closed our credit facility with [ ], something that's been months in the making. We're taking a three-pronged approach to hitting our AUM target and there's nothing like a nice $[ ]M boost to help us get there faster. While it won't be immediate and there's a few rules we have to follow, the groundwork is there to start deploying their capital as early as next month. 

Here’s the journey I went on as a founder and what I learned at each stage. Most founder advice tells you to delegate fast and focus on your strengths. After six years of building Percent, a private credit marketplace, from $80,000 in credit card debt to a Series B, I believe the opposite: The founders who win are the ones who do wear every hat as they go through their journey.

In this episode, I sit down with Bryan Pham, our Head of Institutional Sales, to talk about the launch of our Separately Managed Accounts and why we built them. Bryan came from the other side of the table—JP Morgan, family offices—and he’s lived the exact frustrations we’re now solving. We dig into why institutional money moves differently than retail, the phone calls that made us realize Blended Notes weren’t enough, and how we’re making SMAs accessible at $100K instead of the typical $500K+.

September 11, 2023

Companies are constantly maturing and evolving and often times things reach a point where the processes, policies, and practices that got them there need to be revamped to help them reach their next stage. Sometimes this stems from growth in the team's size, other times it's the result of fundamental changes in the business. Still, the theme above all else is a willingness and desire to adapt and change.

September 5, 2023

As we get closer to the day when we have the multi-market software suite ready to launch, we've been putting in the work to ensure we find the right anchor client to go to market with first to help us get our legs underneath us. An anchor client like this should ideally meet certain criteria:

We built a durable marketplace. Now the industry needs infrastructure, and that starts with me returning to square one. It won’t be forever, but six to twelve months of trench time will compound for years.

In 2018, my company had a marketplace with investors lined up, no borrowers and 60 days to close a deal or lose our equity funding. That scramble taught me the toughest truth about marketplaces: Getting both sides to believe in something that doesn’t exist yet matters more than the launch itself.

If you're building a marketplace from scratch, here's what you’ll likely face before launch, and what you need to know to make the market believe in your product.

August 28, 2023

As we head into Labor Day weekend and the last weekend of summer, I wanted to express how proud I am of each and every one of you for what we've accomplished not just this year but this summer alone. It's been an incredible few months and the pace at which we're getting things done (deals, releases, fixes, clients onboarded, investors acquired, and more) is at a level of which the company has never seen before.